Bottled water containers use more recycled PET plastic, continue to reduce environmental footprint

Media Release
October 19, 2015

Alexandria, VA – New data compiled by the Beverage Marketing Corporation (BMC) show that between 2000 and 2014, the average weight of a 16.9-ounce (half-liter) single-serve PET plastic bottled water bottle has declined 51 percent to 9.25 grams. This has resulted in a savings of 6.2 billion pounds of PET resin since 2000.

The National Association for PET Container Resources (NAPCOR) notes that producing new products from recycled PET (rPET) uses two-thirds less energy than what is required to make products from raw virgin materials. It also reduces greenhouse gas emissions.

Additional savings of virgin PET can be attributed to increasing use of rPET in bottled water containers. BMC reports that between 2008 and 2014, the use of rPET in bottled water packaging increased by 17.5 percent to 21 percent. In fact, last year alone, rPET use increased by 8 percent. For companies that use rPET, the average rPET content is 20 percent per container.

“While more and more consumers choose bottled water instead of less healthy packaged drinks, our industry continues its efforts to reduce our environmental footprint. In fact, PET plastic bottled water bottles use less plastic than any other packaged beverage,” said International Bottled Water Association (IBWA) vice president of communications Chris Hogan.

According to BMC, bottled water is poised to become the largest beverage category, by volume, in the United States by the end of the decade.

All bottled water containers are 100 percent recyclable; and of all the plastics produced in the U.S., PET plastic bottled water packaging makes up only 0.92 percent – less than one percent. Moreover, according data derived from BMC and the Container Resource Institute, bottled water containers make up only 4.9 percent of all drink packaging in landfills. Plastic 3- and 5-gallon bottled water containers are reused between 30-50 times before being recycled, and the bottled water industry continues to support strong community recycling programs.

“From an environmental standpoint, when people choose bottled water instead of any other canned or bottled beverage, they are choosing less packaging, less energy consumption, and less use of natural resources. What’s more, recycling the bottle can cut that impact by an additional fifty percent, if it is re-used to replace virgin PET plastic,” said Hogan.

To encourage a comprehensive approach to effective recycling, IBWA developed its Material Recovery Program (MRP), a collaborative joint venture between businesses and government. The MRP supports the development of new, comprehensive solutions to help manage solid waste in U.S. communities by having all consumer product companies, including bottled water, work together with state and local governments to improve recycling and waste education and collection efforts for all packaged goods.

“Environmental stewardship is part of the bottled water industry’s history, and protecting, maintaining, and preserving water resources for future generations is something we take very seriously. In fact, when it comes to overall water use, the bottled water industry is actually a small and efficient water user. Bottled water uses only 0.01 percent of all water used annually in the United States.”

Consumers choose bottled water because it is a healthy, refreshing, reliable, and convenient packaged beverage. Bottled water is comprehensively regulated by the U.S. Food and Drug Administration (FDA) and it provides a consistently safe and reliable source of drinking water. And, by federal law, the FDA regulations governing the safety and quality of bottled water must be at least as stringent as the EPA regulations that govern tap water. And, in some very important cases, bottled water regulations are substantially more stringent.

More information about bottled water can be found at www.bottledwater.org.

# # #

NOTE: Photos/head shots available upon request

Media Contact:
Jill Culora
jculora@bottledwater.org
703.647.4609

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters, including spring, mineral, purified, artesian, and sparkling. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, to set comprehensive and stringent standards for safe, high-quality bottled water products.

In addition to FDA regulations, IBWA member bottlers must adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Bottled Water Code of Practice is a mandatory annual plant inspection by an independent, third-party organization.

IBWA is proud to help support Drink Up!, an initiative of former First Lady Michelle Obama and the Partnership for a Healthier America (PHA), which encourages everyone to drink more water more often – whether from the tap, a filter, or in a bottle. Choosing water is always the healthy choice.

Consumers can contact IBWA at 1-800-WATER-11 or visit IBWA's website (www.bottledwater.org) for more information about bottled water. Media inquiries can be directed to IBWA Vice President of Communications Jill Culora at 703-647-4609 or jculora@bottledwater.org.