Bottled water uses very little of California’s water

For Media Release
June 22, 2015

Alexandria, VA – The International Bottled Water Association (IBWA) has released a new infographic and video aimed at helping consumers understand that bottled water uses very little of California’s water.

8 Things you need to know about bottled water in California” walks consumers through the facts about the amount of water used to make bottled water, an important issue due to the ongoing California drought.

This helpful infographic can be found on IBWA's website.

“Thousands of consumer products use water to be made, but few do it as efficiently as bottled water,” says Chris Hogan, IBWA vice president of communications. “100 percent of its contents is intended for consumption.”

The infographic and video show that bottled water uses only about 0.02 percent of all water in California each year. It takes only 98 minutes for that amount of tap water to be used each year in California. Moreover, less than one percent of tap water is consumed.

They also note that the majority of water produced in California stays in California. And 100 percent of all California bottled water companies are subject to all California state regulations, taxes, fees, monitoring, and inspections.

Compared to other packaged drinks, bottled water has the lowest amount of water used in production –– 1.43 liters per liter, including the contents. The video also reminds people that in times of emergencies and natural disasters (e.g., floods, earthquakes, and wildfires), bottled water is always there when you need it.

“Bottled water is the nation’s healthiest drink, and even more appealing because it has the lowest water and energy use of any packaged beverage,” said Mr. Hogan. “Bottled water is also a very tiny and efficient water user –– important facts when you consider water scarcity.”

“Bottled water is a valuable, on-the-go, consumer product and a necessity in times of emergency. This educational infographic helps consumers remain confident about choosing bottled water instead of other less-healthy packaged drinks –– for their own good and the good of the environment.”

More information about bottled water can be found at www.bottledwater.org.

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Media Contact:
Jill Culora
jculora@bottledwater.org
703.647.4609

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters, including spring, mineral, purified, artesian, and sparkling. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, to set comprehensive and stringent standards for safe, high-quality bottled water products.

In addition to FDA regulations, IBWA member bottlers must adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Bottled Water Code of Practice is a mandatory annual plant inspection by an independent, third-party organization.

IBWA is proud to help support Drink Up!, an initiative of former First Lady Michelle Obama and the Partnership for a Healthier America (PHA), which encourages everyone to drink more water more often – whether from the tap, a filter, or in a bottle. Choosing water is always the healthy choice.

Consumers can contact IBWA at 1-800-WATER-11 or visit IBWA's website (www.bottledwater.org) for more information about bottled water. Media inquiries can be directed to IBWA Vice President of Communications Jill Culora at 703-647-4609 or jculora@bottledwater.org.