Bottled Water Market
Bottled water is the second largest commercial beverage category by volume in the United States. However, bottled water consumption is about half that of carbonated soft drinks and only slightly ahead of milk and beer.
Nearly all of the bottled water sold in the U.S. is sourced domestically. Imported bottled water accounts for only 1.5% of the U.S. market.
According to the Beverage Marketing Corporation (BMC), in 2012 the total volume of bottled water consumed in the United States was 9.67 billion gallons, a 6.2% increase from 2011. That translates into an average of 30.8 gallons per person. While that sounds like a lot, it actually puts the U.S. in 10th place when it comes to global per-capita consumption.
Since 2001, Americans have increased thier annual per capita consumption of bottled water by more than 11 gallons. The continued increase in per capita consumption indicates that consumers see bottled water as a healthy alternative to other packaged beverages. Consistant with this view, sales revenues for the U.S. bottled water market in 2012 were $11.8 billion (in wholesale dollars), a 6.7% increase over the previous year.
Despite the bottled water industry's size, the amount of water actually sold is relatively tiny, compared to tap water volumes. U.S. water utilities supply more than 1 billion gallons of tap water an hour, every hour of the day.
The total amount of water in the bottles Americans buy in a year would only supply U.S. tap water needs from midnight until 9 a.m. on January 1.