IBWA Supports National Groundwater Awareness Week 2014

For Media Release
March 5, 2014

Alexandria, VA – The International Bottled Water Association (IBWA) is proud to be a sponsor of National Groundwater Awareness Week, March 9-15, 2014. The annual commemoration marking America’s need to protect and maintain water from underground aquifers is spearheaded by the National Groundwater Association (NGWA).

“The protection and appreciation of the role groundwater plays in our lives is very important, and each of us can do something to be a good groundwater steward,” says Chris Hogan, IBWA’s Vice President of Communications.  “The bottled water industry has always recognized the importance of protecting the quantity and quality of the world’s water.  Bottled water companies that produce groundwater products (e.g., spring water, artisan water) are entirely dependent upon a safe, fresh supply of constantly recharged and replenished water for their livelihood,” Hogan notes.  “Many public water systems draw at least a portion of their water supply from groundwater, so protecting this renewable resource also helps ensure municipal water supplies are safe and treatment costs are reduced.”

Annual bottled water production accounts for less than 0.02 percent of the total groundwater withdrawn in the United States each year.  Even though it is a minimal groundwater user and is only one of among thousands of food, beverage and commercial water users, the bottled water industry actively supports comprehensive ground water management policies that are science-based, multi-jurisdictional, treat all users equitably, and provide for future needs of this important resource.

The bottled water industry continues to demonstrate solid environmental leadership when it comes to water conservation and efficiency.  Bottled water companies utilize and manage water resources in a highly efficient and responsible manner by investing in broadly-accepted science and technology to improve water quality, and strengthening water conservation practices.

IBWA released a water use ratio study in 2013, showing that the amount of water used to produce bottled water products is less than all other types of bottled water and packaged water; on average, only 1.39 liters per liter of finished bottled water (including the liter of water consumed).

In 2009, IBWA commissioned a life cycle inventory (LCI) by Franklin Associates to determine the environmental footprint of the United States bottled water industry. The results show that the bottled water industry has an extremely small environmental footprint.

Groundwater Awareness Week and NGWA play important roles in educating the public about how matters such as water well flooding, abandoned water wells, naturally occurring contamination, and poor well maintenance can affect groundwater quality.  For families, businesses, or farms relying on wells, it is especially important to protect groundwater resources.

While groundwater is a renewable natural resource that is replenished through the hydrologic cycle, the duration of the replenishment cycle is influenced by weather patterns, recharge areas, and characteristics, geologic settings and other site-specific factors.  The primary effort of protecting and managing groundwater resources must be based on a solid foundation of appropriate and reasonably applied science. The flux, flow, recharge rate, surface water influence and impact, zone of contribution, and other factors affecting a groundwater resource must be analyzed and considered in the design of a management plan.

To learn more about National Ground Water Awareness Week, including ways that you can help protect and conserve our groundwater resources, please visit NGWA’s website.  If you rely on a well for your water, please visit WellOwner.org, NGWA’s website that provides helpful information to well owners.

To learn more about bottled water, please visit IBWA’s website at www.bottledwater.org.

# # #

Media Contact:
Chris Hogan
chogan@bottledwater.org
703.647.4609

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters.  Founded in 1958, IBWA's membership includes U.S. and international water bottlers, distributors and suppliers.  IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products.

In addition to FDA and state regulations, the Association requires member water bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations.  A key feature of the IBWA Bottled Water Code of Practice is an annual plant inspection by an independent, third party organization.  Consumers can contact IBWA at 1-800-WATER-111-800-WATER-11 or log onto IBWA's web site (www.bottledwater.org) for more information about bottled water and a list of members' brands.  Media inquiries can be directed to IBWA Vice President of Communications Chris Hogan at 703-647-4609703-647-4609 or chogan@bottledwater.org.