IBWA Supports World Water Day 2013

For Immediate Release
March 14, 2013

Alexandria, VA – The members of the International Bottled Water Association (IBWA) are proud to support World Water Day 2013 and recognize the importance of a safe and sustainable water supply. The theme for this year’s World Water Day, celebrated annually on March 22, is “The International Year of Water Cooperation.”  This United Nations sponsored event is held every year to focus attention on the importance of fresh water, and to advocate the sustainable management of fresh water resources.

A Healthy and Responsible Choice
IBWA supports the smart and responsible management of the world’s water resources.  Cooperation on effective groundwater management requires a multijurisdictional approach that involves many parties, including bottled water companies, scientists, consumers, environmentalists, and regulators.

Promoting greater consumption of water from all sources, including bottled water, will support the efforts of communities striving for a healthier lifestyle. And, for those who want to eliminate or moderate calories, sugar, caffeine, artificial flavors or colors, and other ingredients from their diet, selecting water is the right option – whether from the tap or in a bottle. “Consumers choose bottled water for several reasons, including its refreshing taste, reliable quality, zero calories and additives, and convenience,” says Chris Hogan, IBWAs’ vice president of communications. “In fact, since 1998, approximately 73 percent of the growth in bottled water consumption has come from people switching from carbonated soft drinks, juices, and milk to bottled water.”

A Responsible Environmental Advocate
The bottled water industry recognizes the importance of protecting the quantity and quality of the world’s water. Bottled water companies that produce groundwater products (e.g., spring water, artesian water) are entirely dependent upon a safe, fresh supply of constantly recharged and replenished water for their livelihood.  In addition, IBWA supports strong municipal water systems since bottled water companies that produce purified water often use municipal water sources.  Once the municipal source water enters a bottled water plant, several processes, including reverse osmosis, deionization and filtration, are employed to ensure that it meets the purified water standard established by the U.S. Pharmacopeia (23rd Revision).  Bottled water companies responsibly manage and monitor their source waters and oversee bottled water production in an environmentally focused process.

The bottled water industry continues to demonstrate solid environmental leadership when it comes to water conservation and efficiency.  Bottled water companies utilize and manage water resources in a highly efficient and responsible manner by investing in broadly accepted science and technology to improve water quality, and strengthening water conservation practices. In 2009, IBWA commissioned a life cycle inventory (LCI) by Franklin Associates to determine the environmental footprint of the United States bottled water industry. The results show that the bottled water industry has an extremely small environmental footprint.

Even though it is a minimal groundwater user and is only one of among thousands of food, beverage and commercial water users, bottled water companies actively support comprehensive ground water management policies that are science-based, multi-jurisdictional, treat all users equitably, and provide for future needs of this important resource.

In many parts of the world, clean safe water is unavailable or only available in limited quantities, even in stable periods without an over-arching natural disaster.  While governments and the private sector work to find permanent solutions to provide clean drinking water in underserved communities around the world, bottled water, combined with other solutions such as filtration and bulk filling stations, is an efficient and effective means of delivering clean, sanitary drinking water where insufficient or non-existent water delivery infrastructure poses life-threatening problems.  In addition, a growing number of bottled water companies are designating a portion of their income to support global programs, which help create long term solutions for the provision of water for drinking, sanitation and hygiene in underserved and developing communities.

A Small Environmental Footprint
Bottled water’s environmental footprint is the lowest of any packaged beverage according to a life cycle assessment conducting by Quantis in 2010. Moreover, data released by the Beverage Marketing Corporation (BMC) in January 2013, shows that between 2000 and 2011, the average weight of a 16.9-ounce (half-liter) PET plastic bottled water container has declined 47.8 percent. This has resulted in a savings of 3.3 billion pounds of PET resin since 2000. In fact, many bottled water companies are already using recycled plastic in their bottles and some are producing 100 percent recycled PET water bottles.

All bottled water containers are 100 percent recyclable. According to a January 2013 internal NAPCOR study, the national recycling rate for PET plastic bottled water containers jumped dramatically in 2011 to 38.6 percent, representing an increase of nearly 20 percent over the previous year’s rate of 32.25 percent. And, PET plastic bottled water containers are the most frequently recycled PET beverage container in curbside recycling programs. In addition, 3- and 5-gallon plastic bottled water containers are reused between 30-50 times before being recycled.

Of all the plastics produced in the U.S., PET plastic bottled water packaging makes up only 0.92 percent; less than one percent.  Moreover, plastic bottled water containers make up only one-third of one percent of the U.S. waste stream, according to the Environmental Protection Agency (EPA).

Consumers across the United States choose bottled water because it is a healthy, refreshing beverage. Bottled water is comprehensively regulated by the FDA as a packaged food product and it provides a consistently safe and reliable source of drinking water.  Bottled water has its own stringent FDA manufacturing standards governing its safety, purity and labeling. And, by federal law, the U.S. Food and Drug Administration (FDA) regulations governing the safety and quality of bottled water must be at least as stringent as the EPA regulations that govern tap water.  And, in some very important cases like lead, coliform bacteria, and E. coli, bottled water regulations are substantially more stringent.


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Media Contact:
Chris Hogan
chogan@bottledwater.org
703.647.4609

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled water.  Founded in 1958, IBWA's membership includes U.S. and international water bottlers, distributors and suppliers.  IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products.

In addition to FDA and state regulations, the bottled water Association requires member water bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations.  A key feature of the IBWA Bottled Water Code of Practice is an annual plant inspection by an independent, third party organization.  Consumers can contact IBWA at 1-800-WATER-11 or log onto IBWA's web site (www.bottledwater.org) for more information about bottled water and a list of members' brands.  Media inquiries can be directed to IBWA Vice President of Communications Chris Hogan at 703-647-4609 or chogan@bottledwater.org.