Bottled Water Regulation and Safety Featured in YouTube Video
December 10, 2009
1700 Diagonal Road, Suite 650
Alexandria, VA 22314
For Immediate Release
December 9, 2009
ALEXANDRIA, VA – In order to provide consumers with the facts about the regulation and safety of bottled water and tap water, the International Bottled Water Association (IBWA)’s consumer website, www.bottledwatermatters.com, today released a new, two-and a half minute YouTube video, entitled “How Safe is Bottled Water?” which highlights the key similarities and differences between bottled water and tap water regulations.
“We are hearing misinformation about the regulation and safety of bottled water and we produced this video to set the record straight,” said Tom Lauria, IBWA’s Vice President of Communications. “Activists want you to think that bottled water is not as regulated as tap water, but this couldn’t be further from the truth. In fact, bottled water is one of the most stringently regulated of all foods and beverages on U.S. shelves.”
In the “How Safe is Bottled Water?” video, a well-informed teenager checks the facts out for herself and then spells out the similarities and differences between the U.S. Food and Drug Administration’s bottled water regulations and the Environmental Protection Agency’s regulations for tap water. By law, the U.S. Food and Drug Administration must be as protective of public health as tap water standards. This teenager concludes by directing people to the Center for Disease Control and Prevention website where people will see that tap water is responsible for millions of waterborne illnesses, while bottled water is responsible for none.
Bottled water is a safe, healthy and convenient food product that is comprehensively regulated by the U.S. Food and Drug Administration. And the IBWA has a Code of Practice that in some cases is even stricter than the FDA’s regulations for bottled water or EPA’s standards for tap water.
For more info: www.bottledwatermatters.com or www.fda.gov
To view the “How Safe is Bottled Water?” video, click this link: (http://www.youtube.com/watch?v=izekAi-rjPM)
Contact: Tom Lauria 703-647-4609
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The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. In addition to FDA and state regulations, the Association requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Bottled Water Code of Practice is an annual plant inspection by an independent, third party organization. Consumers can contact IBWA at 1-800-WATER-11 or log onto IBWA's web site (www.bottledwater.org) for more information about bottled water and a list of members' brands. Media inquiries can be directed to VP of Communications Tom Lauria at 703-647-4609 or email@example.com.