FOR IMMEDIATE RELEASE
January 20, 2010
Alexandria, VA – The International Bottled Water Association’s consumer website www.bottledwatermatters.com has launched its tenth video, “Conflicted Consumer: To Drink Bottled Water or Not to Drink Bottled Water?”
In this video, a teenaged consumer moves through her busy day at home and in public places bedeviled by anti-bottled water rhetoric and the angelic comfort of fact-based information about bottled water.
“In this lighthearted satire, the consumer finds herself shouldering a lively debate between an angel who states the facts about this safe, healthy, and convenient product and a devil who provides false information about bottled water,” said Tom Lauria, IBWA Vice President of Communications. “Our presenter plays all three parts, presenting a humorous yet subtly compelling presentation on the value of bottled water.”
The video corrects misinformation about bottled water and sets the facts straight: Bottled water containers are the most-recycled product in curbside recycling programs; bottled water is not the same as tap water; most bottled water comes from natural sources; bottled water is one of the healthiest choices on the grocery store shelf; bottled water is good value price-wise; and tap water isn’t “free” as activists like to claim.
“We decided to produce this video because we realize that some of the misinformation about bottled water being spread around may cause some conflict for consumers,” Mr. Lauria said. “Consumers need to know the facts. We want them to enjoying drinking bottled water – not feel conflicted by their choice. Once consumers are aware of the facts, they won’t succumb to the pressures of misinformation; they will choose clean, refreshing bottled water for their hydration needs.”
703-647-4609 office / 703-887-4056 cellphone
The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. In addition to FDA and state regulations, the Association requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Bottled Water Code of Practice is an annual plant inspection by an independent, third party organization. Consumers can contact IBWA at 1-800-WATER-11 or log onto IBWA's web site (www.bottledwater.org) for more information about bottled water and a list of members' brands. Media inquiries can be directed to VP of Communications Tom Lauria at 703-647-4609 or firstname.lastname@example.org.