Remember to hydrate during winter months, says IBWA

For Media Release
December 21, 2015

Alexandria, VA – The International Bottled Water Association (IBWA) reminds consumers that maintaining proper hydration throughout the winter months is just as important as during the warmer months.

“Staying properly hydrated throughout the winter is something people often forget as the temperature drops,” says Chris Hogan, IBWA vice president of communications. “Bottled water is an ideal beverage choice during and after the holiday season, when the winter air is dryer and people don’t notice their own moisture loss as much as in the summer months.”

“But what we don’t necessarily realize is that cold winter air is much drier than humid summer air. This impacts the amount of moisture our bodies naturally absorb from the environment – both outside and inside heated buildings, which also have much drier air.”

“Even though you are not perspiring as much, you can still become dehydrated. Just going about your daily activities in the winter months puts added pressure on a person’s hydration level,” says Hogan.

“Bottled water is a smart decision for those who wish to avoid or moderate calories, caffeine, sugar, artificial colors or flavors, alcohol and other ingredients. Whether as a replacement for high-calorie beverages, or as an alternative to alcoholic drinks, for guests and designated drivers, bottled water offers consumers a refreshing, healthy, hydrating, and convenient beverage that provides consistent safety, quality, and good taste.”

“And with the variety of types available – including spring, purified, mineral, and sparking bottled water – consumers have many choices to suit their specific needs and occasions. So, choose bottled water and stay hydrated, stay healthy, and stay safe.”

More information about bottled water can be found at www.bottledwater.org.


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Media Contact:
Jill Culora
jculora@bottledwater.org
703.647.4609

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters, including spring, mineral, purified, artesian, and sparkling. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, to set comprehensive and stringent standards for safe, high-quality bottled water products.

In addition to FDA regulations, IBWA member bottlers must adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Bottled Water Code of Practice is a mandatory annual plant inspection by an independent, third-party organization.

IBWA is proud to help support Drink Up!, an initiative of former First Lady Michelle Obama and the Partnership for a Healthier America (PHA), which encourages everyone to drink more water more often – whether from the tap, a filter, or in a bottle. Choosing water is always the healthy choice.

Consumers can contact IBWA at 1-800-WATER-11 or visit IBWA's website (www.bottledwater.org) for more information about bottled water. Media inquiries can be directed to IBWA Vice President of Communications Jill Culora at 703-647-4609 or jculora@bottledwater.org.