IBWA Schedule-at-a-Glance

IBWA Bottled Water

Schedule at a Glance 2017 - current as of 10/04/17


Education Session Descriptions

(14 IBWA Sessions: 18.25 CEUs) (Current as of 8-10-17)

The IBWA Bottled Water Code of Practice requires members to have at least one Certified Plant Operator (CPO) in each member facility. All IBWA education sessions at the 2017 IBWA Annual Business Conference will be eligible for continuing education credits (CEUs). This makes the conference an ideal time to become certified, or to obtain CEUs to keep your certification current.   

To keep certification current, CPOs may either retake the CPO exam every three years or accrue the required 21 CEUs (up to 6 CEUs can be from non-technical/business topics)--within each three-year period which averages out to only 7 CEUs per year. 

IBWA offers an outstanding education program that encompasses the industry’s key issues, including business and technical challenges, and solutions.  Leading experts and bottled water professionals will provide the latest information on a wide variety of topics relative to today’s competitive marketplace.
At this year’s conference, 18.25 CEUs are available — 8.25 technical CEUs  CEU Icon and 10.00 business CEUs. CEU Icon

IBWA members who want to take the CPO exam can do so on Thursday, November 9, 2017 from 8:00 am – 11:00 am and are encouraged to study the IBWA Plant Technical Reference Manual and Bottled Water Code of Practice to study for the CPO exam.

For CPO Questions/Information: Contact Claire Crane, Education and Technical Program Coordinator at 703-647-4612 or via email [email protected].   

  • Monday, November 6

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  • 1:15 pm – 2:30 pmData, Science, and Common Sense: Tools to Refute Opposition to Bottled Water (1.25 CEUs)CEU Icon

    Presenter: Louis F. Vittorio, Jr., PG, EarthRes Group, Inc.With the growth of bottled water as a healthy packaged beverage of choice, it has come under unprecedented attacks for a variety of unfounded reasons, including climate change, sustainability, water scarcity, environmental impacts, recycling, lack of regulation, water quality, and cost. However, upon analysis such reasons advanced by non-scientific opposition parties and a willing media don’t actually “hold water.” Vittorio’s presentation will cover the main points of opposition to bottled water expressed by critics and provide data, science, and common sense information that you can use to refute those arguments and proudly discuss your bottled water products.

  • 2:30 pm – 3:30 pmBottled Water and the Revised FDA Labeling Rules (1.0 CEUs)CEU Icon

    Presenters: Bob Hirst, IBWA, and Joseph Levitt, Hogan LovellsFDA has announced a delay in the effective date for its revised food labeling rules. This delay provides a great opportunity for you to become better informed about how the revised rules will eventually impact bottled water. The primary impacts of the revised rules on bottled water include calorie and sodium declarations and fluoride labeling. Also, with an increase in volume from 8 ounces to 12 ounces on the Nutrition Facts Panel (NFP), how will that affect sodium labeling? What is a dual column NFP? All this and more will be clearly explained during this session. Bring your questions because this is a great opportunity to get answers from the people who know.

  • 3:30 pm – 4:30 pmFSMA Problem-Solving Mini-Workshop (1.0 CEUs)CEU Icon

    Presenters: Bob Hirst, IBWA, and Members of the IBWA FSMA Joint SubcommitteeBottled water professionals who have completed a Preventive Controls Qualified Individual (PCQI) workshop know about problem-solving while developing a food safety plan. But how good is your food safety plan at anticipating problems that arise in a bottling facility? Have you planned for all potential events? What would your response be to such an event? This session will be organized in a table-top exercise format, and teams at each table will debate amongst themselves how they would handle the event and then report out to the group. As you have probably learned from experience in IBWA’s PCQI workshops, when faced with a situation that requires a response, we don’t always think of all possible options. Learn from others in this interactive session.

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  • Tuesday, November 7

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  • 8:00 am – 9:15 amMake Social Media Marketing Work for Your Business (1.25 CEUs)CEU Icon

    Presenter: Jill Culora, IBWA, and PanelShould you produce your social media content in-house or outsource? How do paid social ads work? Interested in running contests? This session will help you determine what social media options best suit your business needs. Learn from IBWA members about the best practices to get the most return on investment for your efforts. Not on social media yet? Come and listen to how other bottlers, suppliers, and distributors are navigating this complex social world.

  • 8:00 am – 9:15 amRoute Management Technology (1.25 CEUs)CEU Icon

    Presenter: David Kroutil, Advantage Route SystemsWant to stay up on the latest in technology and how can you apply it to your business? Ever wonder how handhelds can add to driver efficiency? Do you use route optimization to reduce mileage and increase profits? These are just a few of the topics that will be covered during this entertaining session. Time to brush up on what’s happening in technology!

  • 9:30 am – 10:45 amCreating Messengers to Grow Your Business (1.25 CEU)CEU Icon

    Presenter: Jim Karrh, Karrh & AssociatesEven companies that are committed to efficiency and great customer service can find it difficult to grow. The missing piece for growth might be closer than you think: the hundreds of conversations that employees, customers, and friends have every day. How do the people who know your business best talk about it? In this session, Karrh will expose the false assumptions that hold some managers back when it comes to enlisting more messengers for the business. He will also share best practices developed firsthand with a number of service and delivery clients, and offer practical tips you can put to work right away. You will be prepared to "Know, Go, and Show," providing your colleagues and customers what they need to share your story more consistently and more often.

  • 9:30 am – 10:45 amDefensive Driving (1.25 CEU)CEU Icon

    Presenter: John Rock, John P. Rock, Inc.Retired PA State Police Lieutenant John Rock, an experienced defensive driving instructor and former accident reconstructionist, will be discussing the necessity for defensive driving and driver training. His presentation will cover the No.1 cause of crashes, how complacency and distractions effect a driver controlling a vehicle, the impact of criminal and civil liability as it applies to drivers and management, the advantages of wearing seat belts and the consequences of not wearing one. The program will provide management and employees an understanding of the importance a commitment to defensive driving means to assuring every employee goes home safe after every shift.

  • 11:00 am – 12:00 pmGovernment Affairs Update: Impacts on Your Business (1.25 CEUs)CEU Icon

    Presenters: Eric Dell, NAMA, and Cory Martin, IBWADon’t miss this must-attend session, which will discuss many of the issues impacting your business on a daily basis. Attendees will gain insight on small business regulatory relief, federal tax reform proposals, bottled water sales bans, movements to privatize rest areas on interstate highways, and much more. Come to learn about these initiatives, and, more importantly, what you can do to take action on each of these issues.

  • 11:00 am – 12:15 pmWater Consumption and the Influences on Your Cognitive Function, Mood, and Your Risk of Illness and Disease (1.25 CEUs)CEU Icon

    Presenter: Lawrence E. Armstrong, PhD, Human Hydration, LLCA growing body of published scientific evidence indicates that the volume of water you consume each day is related to your mood, mental performance, and information processing. Also, recent epidemiological research suggests that drinking an optimal volume of water each day will reduce your risk of kidney disease, obesity, metabolic syndrome, and diabetes, across years and decades. In this age of rising health-care costs, can you imagine a simpler, safer, more cost-effective behavioral change? Attend this session to determine how much you should drink each day. Are you a “low volume drinker”? Do you really need to drink eight 8 oz glasses each day? Find out during this session.

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  • Wednesday, November 8

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  • 10:45 am – 12:00 pmBottled Water Sales Trends (1.25 CEU)CEU Icon

    Presenter: Gary Hemphill, Beverage Marketing CorporationBottled water is the most popular beverage in America after surpassing carbonated soft drinks in 2016. Growth is coming across all segments led by the single-serve PET segment. But will the growth juggernaut continue? Attend this fast-paced session to hear the latest industry data, learn about the current category trends, and get a glimpse into the industry's future. This session will also feature updates on the performance of other competitive beverage categories—for example, carbonated soft drinks, energy drinks, and more.

  • 1:15 pm – 2:30 pmImproving Energy Efficiency in a Bottled Water Facility (1.25 CEUs) CEU Icon

    Presenters: Richard Crowther, Antea Group; Tom Pullar, EarthRes Group, Inc.; and Gary Tondorf-Dick, Massachusetts Institute of TechnologyIn this session, panelists will discuss ideas for monitoring, management, and improvement of energy efficiency in a bottled water facility. The panel will discuss design considerations when building a new bottled water facility and options for existing facilities to improve energy efficiency. Along with energy management, the panel will address topics such as heat recovery, air handling systems, motors, pumps and fans, and lighting systems applications that bottlers could implement in their facilities.

  • 1:15 pm – 2:30 pmCoaching for Results  (1.25 CEUs)CEU Icon

    Presenter: George Heikkinen, DS Services of AmericaCoaching for Results is a straightforward model that will enable you to guide your team to improved behavior and results by using specific questions. Many people know what to do but don’t do what they know. Instead of telling those associates who aren’t performing to expectations what to do, over and over, use questions to surface what they know. Through their answers, guide them to tell you how and what they will do to improve their behavior and results.!

  • 2:45 pm – 3:45 pmA Half Plus A Half = A Whole Lot of Opportunity in Recyclings (1.0 CEUs)CEU Icon

    Presenter: Jeff Meyers, The Recycling PartnershipRecycling may seem universal in the United States, but in fact only half of consumers have good access to convenient recycling. In addition, less than half of recyclables, including water bottles, are being recovered from the home. What does that mean? We have a lot of work to do to ensure bottled water continues to have a positive environmental message! Come to this session to find out how The Recycling Partnership is teaming up with IBWA to measurably increase recycling rates for consumer packaging to drive environmental benefits, create jobs, and create new raw materials for manufacturing.

  • 4:00 pm – 5:15 pmCPO Study Session (1.25 CEU)CEU Icon

    Presenters: Glen Davis, Absopure Water Company, and Bob Hirst, IBWAThis session is always a favorite among those attendees who have signed up to take IBWA’s certified plant operator (CPO) certification exam. Attendees should put their thinking caps on and be prepared to have some game-show fun! If studying usually makes you sleepy, you won’t have to worry about that here, as industry experts will help attendees prepare for the CPO exam—but you will have to be fast on your feet! Do you have the answers to run a bottling plant? Take the challenge and find out!

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*IBWA membership required for attendance at these meetings.


For Conference and Trade Show Information: Contact Patrice Ward at 703-683-5213/703-647-4610 or Michele Campbell, Director of Conventions, Trade Shows, and Meetings at 703-647-4606 or via email [email protected].

For Membership Information: Contact Cheryl Bass Manager of Member Services at 703-647-4615 or via email [email protected]

For CPO Questions/Information: Contact Claire Crane, Education and Technical Program Coordinator at 703-647-4612 or via email [email protected].