Drinking water helps people stay hydrated during the busy holiday season - Also helps with highway safety and reduces ‘morning after’ effects

For Immediate Release
December 6, 2012

Alexandria, VA – The International Bottled Water Association (IBWA) reminds consumers that maintaining proper hydration throughout the winter months is just as important as during warmer weather, and this holiday season people can help highway  safety and reduce ‘morning after’ effects by turning to water – including bottled water –  in place of alcoholic drinks at parties and functions.

“Staying properly hydrated throughout the winter is something people often forget as the temperature drops,” says Chris Hogan, IBWA vice president of communications. “Bottled water is an ideal beverage choice during and after the holiday season, when the winter air is dryer and people don’t notice their own moisture loss as much as in the summer months.”

“The National Highway Safety Transportation Administration reports that one-third of all highway deaths in the United States are still the result of drinking and driving. That’s a problem that only becomes more acute during the holidays.  So, instead of alcoholic drinks, opt for reliable and refreshing bottled water and get where you’re going safely,” says Hogan.

Bottled water provides the perfect beverage choice for those who wish to avoid or moderate calories, caffeine, sugar, artificial colors or flavors, alcohol and other ingredients. Whether as a replacement for high-calorie beverages, or as an alternative to alcoholic drinks, for guests and designated drivers, bottled water offers consumers a refreshing, healthy, hydrating, and convenient beverage that provides consistent safety, quality and good taste.

“In addition to helping you stay properly hydrated in the winter, water also plays a critical role in making smart choices during holiday festivities,” says Hogan.

“And with the variety of types available – from spring and purified to mineral to sparking bottled water – consumers have many choices to suit their specific needs and occasions.  So, choose bottled water and stay hydrated, stay healthy, and stay safe.”

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Media Contact:
Chris Hogan
[email protected]

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters.  Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers.  IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products.

In addition to FDA and state regulations, the Association requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations.  A key feature of the IBWA Bottled Water Code of Practice is an annual plant inspection by an independent, third party organization.  Consumers can contact IBWA at 1-800-WATER-11 or log onto IBWA's web site (www.bottledwater.org) for more information about bottled water and a list of members' brands.  Media inquiries can be directed to IBWA Vice President of Communications Chris Hogan at 703-647-4609 or [email protected].