Bottled Water Industry to Establish Innovative Recycling Initiative All Consumer Product Companies Would Assist in Community Recycling Efforts

For Immediate Release
June 16, 2010

Alexandria, VA -- On Friday, June 11, 2010, the International Bottled Water Association (IBWA) Board of Directors endorsed an innovative framework for a Material Recovery Program that can serve as the blueprint for local communities to increase recycling through the support and participation of all stakeholders. According to Joseph K. Doss, IBWA President and CEO, “The Material Recovery Program framework will assist in developing new, comprehensive solutions to help manage solid waste in communities throughout in the United States by having all consumer product companies work together with state and local governments to improve recycling and waste collection efforts.”

IBWA’s Material Recovery Program framework supports state-authorized public/private corporations that:

Establish in each community specific recycling goals to increase recycling access and rates.

Generate revenue for grants from annual consumer product company producer responsibility fees and local/state government contributions.

Fund local government recycling infrastructure improvements and consumer education programs.

Dissolve when local recycling goals have been met.

IBWA is a strong supporter of recycling, which plays a critical role in reducing waste and reusing valuable packaging materials. IBWA believes that increasing the recycling rates for all consumer products and packaging should be a top priority for all companies whose product or packaging is ultimately discarded. Locally run, comprehensive recycling programs are the best method of cost-effectively diverting solid waste from landfills and increasing recycling of consumer products and packaging.

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703-647-4609 or 703-887-4056 (cell)

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that, in some cases, are more stringent than federal and state regulations. A key feature of the IBWA Model Code is an annual plant inspection by an independent, third party organization. For more information about IBWA, bottled water and a list of member’s brands, please contact IBWA Vice President of Communications Tom Lauria at 703-647-4609 or [email protected]