, International Bottled Water Association Partner to Promote Consumer Education About Plastic Bottle Recycling

FOR IMMEDIATE RELEASE October 18, 2010 Alexandria, VA – The International Bottled Water Association (IBWA) and have formed a sponsored partnership to encourage increased and more extensive recycling of all empty plastic bottles.

For the next year, IBWA will sponsor’s Plastic Bottle Section IBWA’s sponsorship includes contribution of research findings, video presentations and related information to help consumers better understand how to recycle these valuable materials. hosts the nation’s largest and most comprehensive resource for consumer recycling information through its Local Recycling and Proper Disposal Directory. The Directory includes detailed data on how and where to recycle more than 240 products throughout 127,000 locations and programs in North America.

“Proper disposal of PET plastic bottles has become increasingly important,” said President Corey Lambrecht. “We are excited to offer the IBWA an opportunity to better reach and inform consumers about effective ways to participate in local recycling for plastic bottles,” he said.

“The partnership will advance bottled water companies’ on-going efforts to provide effective solutions for proper, post-consumer recycling for all plastic bottles, including empty plastic water bottles,” said Joe Doss, President and CEO of IBWA. “This new partnership with gives our industry a valuable new way to communicate to consumers and provide them with education about the importance and effectiveness of plastic recycling,” he said.

“According to the U.S. EPA, bottled water containers make-up 1/3 of 1 percent of the U.S. waste stream,” Doss explained, “So for an effective solution to concerns about landfills, it is important to capture the containers of the thousands of products packaged in plastic, including bottled water containers, but extending far, far beyond it.”




Contact Jennifer Berry or Tom Lauria

About Earth911 gathers, distributes and analyzes localized recycling information to assist manufactures, organizations and consumers with product end-of-use solutions. Working to increase the recycling and proper disposal of consumer goods since 1991, Earth911’s services enhance and support companies’ responsible waste initiatives. Through its innovative Recycling Directory, hosts information for hundreds of products in over 127,000 listings across the country. Media Inquiries can be directed to:

Jennifer Berry
[email protected]
Public & Strategic Relations Manager
Office: 480.889.2650
Cell: 602.692.1721

About the International Bottled Water Association The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. In addition to FDA and state regulations, the Association requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that in some cases are more stringent than federal and state regulations. A key feature of the IBWA Bottled Water Code of Practice is an annual plant inspection by an independent, third party organization. Media Inquiries can be directed to:

Tom Lauria
Vice President, Communications
Office: 703-647-4609
Cell: 703-887-4056