IBWA Launches New Video “Bottled Water: The Big Picture” at InterBev Trade Show

September 23, 2010

ALEXANDRIA, VA— The International Bottled Water Association (IBWA) has released a new YouTube video “Bottled Water: The Big Picture” to provide an informative and educational video for consumers that shines a light on actions taken by bottled water companies to produce a safe, healthy, high quality product and improve their products, protect the environment, stand by sound science, and safeguard water as a resource for future generations.

“Bottled Water: The Big Picture” debuted on September 23, 2010 in Orlando, Florida, at the IBWA Convention and Trade Show, held in conjunction with InterBev, a joint venture between IBWA and the American Beverage Association.

“The video highlights many of the bottled water industry’s initiatives that show that bottled water companies are good corporate citizens, careful producers of quality products, as well as thoughtful stewards of the environment,” said Tom Lauria, Vice President of Communications for IBWA. “In ‘The Big Picture,’ consumers can see and review many facts, figures and actions taken by bottled water companies to reduce their products’ environmental footprint, conserve water as a resource, and provide refreshing bottled water as a safe, healthy, convenient beverage that people of all ages have come to rely upon, in good times and bad,” Lauria said.

It can be seen on YouTube’s “IBWA Channel.” To view the video click here, or cut and paste this URL: http://www.youtube.com/TheIBWA

# # #

703-647-4609 or 703-887-4056


The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that, in some cases, are more stringent than federal and state regulations. A key feature of the IBWA Model Code is an annual plant inspection by an independent, third party organization. For more information about IBWA, bottled water and a list of member’s brands, please contact IBWA Vice President of Communications Tom Lauria at 703-647-4609 or [email protected].