New Video Debunks Flawed Claims of Anti-Bottled Water Activists

For Immediate Release

July 14, 2010

ALEXANDRIA, VA – The International Bottled Water Association (IBWA) today posted its newest video, The Real Story of Bottled Water, on its consumer-oriented YouTube channel, Bottled Water Matters, as a humorous retort/rebuttal to a misleading claims made by anti-bottled water activists. Consumers are encouraged to view the entertaining rejoinder The Real Story of Bottled Water at:

“In the past few months, activists have made claims that the bottled water industry ‘manufactures demand’ for bottled water,” said Tom Lauria, IBWA Vice President of Communications. “But the truth is that demand for bottled water is ‘consumer driven,’ and our video illustrates this important difference by giving viewers insightful background information about the industry and the true reasons of bottled water’s widespread popularity.”

“I expect that this video will be an eye-opener for some people who may have only heard the false and inaccurate information being disseminated by activists,” he said.

Produced in-house, IBWA’s video uses claymation, a live stop-action technique, to tell The Real Story of Bottled Water. A talking 5-gallon water cooler bottle made from blue modeling clay -- addresses the YouTube audience, giving them her side of the real story of bottled water. Facts are supported by using source credits throughout the video.

The video is among more than a dozen videos on the Bottled Water Matters YouTube channel aimed at addressing misinformation about the bottled water industry.

“Lucky for us, most people use common sense and can tell when they are being misled—or they check the facts out for themselves. A lot of information-spin on the theory of the so-called ‘manufactured demand’ can be easily researched and debunked,” Mr. Lauria said. “To save consumers time, we’re happy to do it for them.”

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703-647-4609 or 703-887-4056 (cell)

The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that, in some cases, are more stringent than federal and state regulations. A key feature of the IBWA Model Code is an annual plant inspection by an independent, third party organization. For more information about IBWA, bottled water and a list of member’s brands, please contact IBWA Vice President of Communications Tom Lauria at 703-647-4609 or [email protected].