New YouTube video highlights how bottled water companies are good stewards of the environment
March 22, 2010
ALEXANDRIA, VA— The International Bottled Water Association’s consumer website www.bottledwatermatters.com has released a new YouTube video that looks at actions taken by bottled water companies to protect the environment for future generations.
The Good Stewards of the Environment video highlights specific initiatives that bottled water companies have taken to protect natural resources. Areas covered include groundwater management, reusing packaging resources, reducing waste and giving back to communities by helping with tree planting and cleanups.
“All of these initiatives demonstrate efforts by bottled water companies to protect the environment,” said Tom Lauria, IBWA Vice-President Communications. “We decided to release this short video on World Water Day 2010 to set the facts straight that the bottled water companies are good stewards of the environment.”
In the video, bottled water executives from CG Roxanne, Nestle Waters North America, Mountain Valley Spring Water and Roaring Spring Bottling are interviewed by a young teenager regarding their environmental initiatives.
“These represent only a small slice of what the bottled water industry is doing. Each IBWA member has a good steward story to tell – we produced this video as just a small sampling of their initiatives,” said Mr. Lauria.
To view the video click here, or cut and paste this URL: http://www.youtube.com/watch?v=iExU-NT-RlA .
Contact: TOM LAURIA
703-647-4609 or 703-887-4056
The International Bottled Water Association (IBWA) is the authoritative source of information about all types of bottled waters. Founded in 1958, IBWA's membership includes U.S. and international bottlers, distributors and suppliers. IBWA is committed to working with the U.S. Food and Drug Administration (FDA), which regulates bottled water as a packaged food product, and state governments to set stringent standards for safe, high quality bottled water products. Additionally, IBWA requires member bottlers to adhere to the IBWA Bottled Water Code of Practice, which mandates additional standards and practices that, in some cases, are more stringent than federal and state regulations. A key feature of the IBWA Model Code is an annual plant inspection by an independent, third party organization. For more information about IBWA, bottled water and a list of member’s brands, please contact IBWA Vice President of Communications Tom Lauria at 703-647-4609 or [email protected].